Cat Treat Logo and Packaging Design
For our packaging class in school we were challenged to create packaging for a food product. I decided to create packaging for cat treats.
Since I decided that the target market of this product was Millennials, I researched the correlation between their high percentage of pet ownership and lower percentage of those deciding to have children. A lot of these folks even call their pets their ‘babies’. With this in mind, I wanted to design packaging that is bright, colourful, and friendly, something you would be excited to get for your kid.
I started with creating the logo for Little Charlie’s, which would be intended for cat products while not necessarily being limited to treats/food products in the future. To achieve this, I included a cat in the logo but no food product.
I thought about how this product might be displayed in store and looked into kinds of packaging that can both stand up on its own and keep food fresh. A Doypack with interior foil coating was what I ultimately decided would be the best option. To make the product stand out from its competitors I added cat ears to the top of the bag, just above the easy tear strip. A consideration I made for improving this packaging would be to include a punch out hole at the top centre, in case they wanted to hang them in store.
To see more of the process behind this project
you can visit my Mini Portfolio Page.